Business

Is Billboard Advertising in Texas Right for You?

There is a reason why the southern state of Texas has the reputation and slogan, “Don’t Mess With Texas,” because it does everything big, including being the biggest state in America by geographic size.

Therefore, when it comes to advertising in Texas, you either better go big or go home.

This is why in order to get the attention of Texans, it makes sense to put your message out there as big and broad as possible, and that means getting outside with billboards. 

Highway billboards typically range from 23 feet wide by 11 feet high to 48 feet wide by 14 feet high to catch the attention of commuters.

From highway billboards to large wallscapes that are custom sizes, the billboards are sure to be visible throughout the day and evening hours.

Marketers that use billboards in texas include large national brands, small and medium-sized businesses, and nonprofit and government organizations to inform residents of new products and services or tell residents about a new location that has sprung up.

Post-Pandemic Advertising

After people have spent so much time confined to their homes during the global pandemic, people are looking to spend more time outdoors, and if your Texas billboards are up and running, you can take advantage of this growing surge of movement and overdue activity.  

Outdoor advertising, also known as out-of-home advertising (OOH), has steadily regained traction after taking an understandable dip when businesses were closed during the consequences of COVID.

This makes total sense when you consider the prevalent level of digital fatigue after being separated from so much human interaction during pandemic quarantining that has caused many of us to gloss right over the constant influx of online ads that have and still bombard us. 

Just how impactful is this new appreciation for being outdoors, especially when you consider a warm-weather state like Texas?

According to research conducted by the Out of Home Advertising Association of America, 45 percent of adults (particularly the 18–54 age range) in the United States have said that they have paid more attention to out-of-home advertising than before COVID-19 and about 25 percent of the general population claim to have discovered new brands and businesses due to the exposure to them from OOH advertising.

Now, B2B (business-to-business) brands, small businesses, and major corporations alike can tap into the high-value and low-cost form of advertising that billboard advertising offers in Texas across any business vertical to drive traffic to e-commerce websites, brick-and-mortar storefronts, and social media channels.  

Texas Advertising Stats

Looking back to 20221, the state of Texas saw significant OOH quarter-over-quarter growth in four of its most major markets. 

According to AdQuick, between the first and second quarter of 2021, Houston saw a tremendous 184 percent increase, followed by Austin with an enormous 135 percent surge, followed by Dallas-Fort Worth coming with a 105 percent raise, and let’s not forget the impressive 37 percent out-of-home advertising growth in the city of San Antonio. 

Houston, Dallas, and San Antonio are all really big cities in Texas for professional sports, with their fair share of teams that pull in avid fans worth advertising to, such as the Houston Rockets, the Houston Astros, the Houston Texans, Houston Comets, Houston Dynamo FC, the Dallas Mavericks, the Dallas Cowboys, Texas Rangers, Dallas Stars, Dallas Wings, FC Dallas, the San Antonio Spurs, San Antonio Stars, and the San Antonio FC.

What does your brand have to offer fans of basketball, baseball, football, hockey, and soccer? 

Then when you consider that the city of Austin is known as the “Live Music Capital of the World,” with over 250 live music venues and is also home to the annual South By Southwest film, interactive media, and music festivals and conferences, it is no wonder that Austin is Texas’ most competitive market for OOH ad space.

Where do your products and services fit in the lives of music lovers that aren’t simply satisfied with streaming their favorite singers and bands but have to see them rock the crowd live? 

Leverage Outdoor Advertising

OOH advertising is growing with the use of airport media, bus wraps, digital and static billboards, kiosks, street furniture, subway ads, and wallscapes. 

Catch your customers’ attention with outdoor advertising by taking advantage of the lowest CPMs (cost per thousand impressions) of any traditional medium, making billboard advertising accessible to businesses and budgets of all sizes, and giving them a space to use creativity to capture attention. 

Measuring Your Success

Tracking the performance of OOH media has evolved to the point that 

brands can track and isolate the impact of their outdoor ad campaigns, directly attribute online and offline conversions, compare campaign performance across ad units and measure the actual return on investment with rigorous lift analyses. 

Using the collection of this data, advertisers can adjust their OOH campaigns to increase their effectiveness and see results.

Don’t miss out on the opportunity of using billboard advertising in Texas to engage consumers, drive brand awareness, and build incremental revenue. 

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