Tech

Capture Audience Attention With Video Marketing

In the modern economy the digital and virtual landscape are dominating. This is largely due to the events of the last few years, including the impact of the COVID-19 pandemic that swept the globe. With a huge portion of the consumer market pushed to stay-at-home for the majority of a year, as well as the massive shift to work-from-home and remote-work environments, the online economy boomed. This was likely a long-time coming, since the emergence of social media and other online platforms, but certainly saw an acceleration due to the impact of the pandemic. Additionally, in the wake of the COVID-19 pandemic, work-from-home and remote work environments were proven as viable, more so than they ever had been before. In fact, many employees reported better work-life-balance and higher rates of work-fulfillment and satisfaction. All-in-all, leading to the massive virtual markets that exist today. 

The digital economy and the role of social media in our everyday lives have also worked together to create a hyper-competitive space in which the attention of the consumer is fought over by countless parties. This is partially why content marketing has become so extremely popular, seemingly overnight. Content marketing allows the marketing and advertising professionals the freedom to be creative and tell a story, while engaging the consumer in a non-sales-related format. 

Content marketing is effective because it garners genuine interest in a product, service, or brand, and also drives business metrics like consumer engagement and can in fact lead to additional sales. 

The Role of Video Marketing

When it comes to content marketing there are a wide variety of formats and mediums from which organizations can choose. Video marketing is among one of the most popular forms of content marketing there is. That’s because video marketing is extremely effective at gripping and holding the attention of the consumer. 

Not only that, but video marketing is going to be a major piece of the puzzle for marketing departments all across the economy in 2022 and moving forward. This is in part because video marketing is one of the number one strategies in terms of improving business awareness. This is a huge aspect of operating a successful business in a supersaturated marketplace. The more consumers who know the name of your brand, the more consumers you’re likely to convert. 

This is why it’s so important to integrate a video marketing strategy into your overall marketing strategy, no matter what platform you’re using. Speaking of, there is a plethora of video platforms from which organizations can choose as well. YouTube is one of the first ever video-platforms to emerge and is therefore one of the most popular with creators and users, alike. However, there are other popular options on the market that are worth considering as well. These other platforms include Facebook Video, Twitter, Instagram, or even Snapchat. Choosing the right platform for your video marketing strategy will largely depend on the target audience you’re trying to reach. 

Look at the target audience data for the groups you’re trying to reach to optimize the ROI on your video marketing strategy.

Video Marketing Improves Business Metrics

Video marketing isn’t all talk and no game, though. The return on investment that video marketing boasts is the real deal. Over 80% of marketing professionals say that video marketing is one of their most important tools when it comes to gaining consumer attention online. 

Not only that, but customers retain nearly 95% of the information that’s presented to them in a video. By making use of video marketing, organizations can do a much better job at guaranteeing that they leave a lasting impression on their target audience. The actual sales ROIs on a video marketing campaign will vary greatly from organization to organization, and even from campaign to campaign. Making use of data analytics and tracking performance metrics will be vital to honing in on the video marketing strategies that work best for your organization. 

Important to Mobile Users

It’s important to note that video marketing is especially attractive and effective with mobile users. This is partially because of the platforms that social media provides, giving brands direct access to consumers anywhere, anytime. 

Even so, mobile users are much more prone to watch video ads than they are to engage with other forms of content online. Considering the huge portion of the consumer market that use their phones and social media on a daily basis, video marketing needs to be a priority for any modern organization trying to stay competitive and current. 

Establishing Industry Authority

Finally video marketing is a great way for a brand to establish some level of industry authority. By regularly creating knowledgeable and informative videos that are both engaging and accurate, organizations can cement themselves as industry authorities in the minds of consumers. 

No matter if you make use of a video production company in Philadelphia or anywhere else, video marketing should surely be a prioritized marketing strategy in every organization in 2022 and beyond. 

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